Performance Marketing Is About Measuring What Comes Back

If we spend one dollar, how much value returns to the business? We focus on CAC, revenue, repeat customers, and ROI.

If we spend one dollar, how much value returns to the business?

For Lala's Pizza, we measured orders. For Lalaji Barbershop, we measured bookings. For Blume, we measured purchases and retention. We focus on customer acquisition cost, revenue, repeat customers, and ROI.

The goal is not to spend more. The goal is to scale what produces measurable growth.